About 2017-06-05T17:06:56+00:00


My first memory of making a decorated cake was for my little brother when I was about 12 years old – it was a ski jump cake. Sadly, the whole thing fell over, but I loved making it (and he enjoyed eating it)! Fast forward to my time at University and baking became a creative outlet. It was something which became increasingly important to me and I developed my skills, making (lots of!) cakes for family and friends until deciding to start my own business.


Our first competition piece won a Bronze medal at Cake International 2013

“The Chandelier Cake Company” as it was then, officially opened in 2013. It rapidly became clear that my passion lay with wedding cakes and more specifically, cakes which were visually striking in in their simplicity. We reflected that change in direction in the company and became, “Simplicity Cakes by Sarah”, thereafter producing new cake designs which incorporated elaborate techniques into an otherwise blank canvas. Our designs have won medals at competitions and several of our cakes have also been featured in “Cake Craft Guide: Wedding Cakes & Sugar Flowers” Magazine.


Our cakes in Wedding Cakes and Sugar Flowers Magazine

As the business grew, so did our reach and in 2014, we were delighted to be one of the first few suppliers accepted into the Whitewed Directory, a new and exciting directory being launched in the Wiltshire area listing only vetted and approved wedding professionals.

Now, I run the business with the support of my own Fiancé, Thomas, who is himself an accomplished baker and rapidly improving decorator. We aim to provide you with the best possible customer experience and a cake that you will be proud of. Our cake portfolio is expanding all the time and we hope that you will want to add your cake to it.

Please, take your time to browse through the website and have a look through our wedding and celebration cake portfolio for some inspiration. If you would like to arrange a meeting to discuss your bespoke cake, please contact us.

Insurance & Registration

Simplicity Cakes by Sarah holds public and product liability insurance.

We are fully registered with the Swindon Borough Council, holding a 5* food hygiene rating and Sarah holds a food hygiene certificate.